The researchers presented female undergraduates with a report in which five fictitious women rated the physical attractiveness of a man, and indicated whether they were interested in dating him. As appealing as a 'heterocentrist' theory of sexuality may be in ensuring that the insecurities of the masses remain quelled, in the words of the great mathematician and philosopher Betrand Russell A woman's taste depends on how attractive she thinks she is. In short, be a real man. Tests carried out at the University of Northumbria last year showed that women found ugly men more attractive when they were secretly exposed to the chemicals found in their armpits. A study at St Andrews University, meanwhile this month reported that beautiful women go for more masculine men. Simply mentioning that you have been working on your muscles down the gym though helps to impress others - irrespective of whether this is actually true or not, Canadian researchers revealed earlier this month. After hearing recordings of 34 men aged between 18 and 30 uttering five vowel sounds, 54 women rated the men's attractiveness. The academics reckon that beautiful women go for masculine men because they are driven by the urge to have beautiful children while less attractive women find a partner who is least likely to desert them. It is unfortunate that psychological theories or conceptual constructions do not undergo the same level of scrutiny found in other scientific disciplines such as physics. The study found that some were strongly attracted to the pheromone T-shirt, but others were put off by it. Oh yes, and try and look rugged and masculine, in a kind of Russell Crowe way. Meanwhile, females find males more attractive if other females also show interest, concluded a study at University of Louisville, Kentucky, last month.